The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verification Related Posts muhammad yasin Being relevant on Twitter is a multi-step process and it takes time to gain traction organically. Unlike the immediate exposure you can receive by leveraging an existing influencer, the organic approach can sometimes feel like shouting in the woods. However, once your account finally “pops,” the results can be dramatic. Best of all, you – not the influencer – fully own your brand’s network and can reap the benefits. A Comprehensive Guide to a Content Audit Guest author Muhammad Yasin is the marketing director at HCC Medical Insurance Services and the co-author of Nothing New: An Irreverent History of Storytelling and Social Media.There’s a gold rush going on – online marketers are frantically searching for influencers to share their content through social media platforms like Twitter. The idea is that the influencer’s seal-of-approval can make all the difference in how consumers view a product or piece of content.But influencer endorsements are not the only way to achieve relevance on Twitter:1. Edit Your Content RuthlesslyWith thousands upon thousands of brands to follow on Twitter, why should someone pay attention to your brand instead of the competition? The content you create has to be worthy of their time.Think quality over quantity: instead of posting multiple times a day with content that may not relate to your consumers, make sure that everything you post is interesting to the people who should be following you. This doesn’t mean you should post only once a day, but don’t stretch to meet an arbitrary production number by padding your account with sub-par social shares. Research your target market obsessively and base your content on exactly what they find interesting2. Be On TimeProducing great content also means making sure it is timely. Focus on saying the right thing at the right time. I once had a colleague who wrote an amazing blog post on dog sledding. Problem, it was in the middle of a summer heat wave. I filed away this post, and her accompanying tweets, and waited until December to post them. Staying timely can be as simple as creating a high-level editorial plan mapping out what topics to discuss each week or month.Being timely also means keeping up up with conversation trends. If everyone on Twitter is talking about a hot new TV show, you need to weigh in with related content before they move on to another topic.(See also New ‘Social’ Businesses Want To Know All About You: No Thanks!3. Don’t Be A Stick In The MudYour business is not a bland, faceless entity, and neither are you! Let your Twitter account reflect some personality. At its core, Twitter is about being social. Even people following brands want to feel like they are interacting with a person, not a machine. Engage users and carry on conversations. Develop relationships with followers in the same way that you would nurture a face-to-face business relationship. I reached out to my Twitter network and received a really interesting response: Facebook is Becoming Less Personal and More Pro… Tags:#twitter
 Negrusa, S., Negrusa, B. & Hosek, J. (2013) Gone to war: have deployments increased divorces?. Journal of Population Economics, September. doi: 10.1007/s00148-013-0485-5 By Kimberly Quinn[Flickr, Soul Mates by Dr. Wendy Longo, CC BY-ND 2.0] Retrieved on September 23, 2015As of December 31, 2012 the Department of Defense reported a total 173 thousand military personnel currently stationed overseas. In many overseas assignments, dependents do not accompany the service member. In addition, it reported 140 thousand service members deployed in support of Operation New Dawn (Iraq), Operation Iraqi Freedom, and Operation Enduring Freedom (Afghanistan). Since the attacks of September 11, 2001, over 2 million US military personnel have deployed to Iraq and Afghanistan. Early research found deployments had minimal effect on divorce rates, or even helped to decrease divorce risk. In a recently published article, Negrusa and colleagues  found the following outcomes related to deployment: Divorce following deployment is consistently high for both prolonged combat and non-combat deploymentsDivorce is 46% higher among military couples where there is a deployment for at least 6 months during their first 3 years of marriage Being married after 9/11 reduced the risk of divorce for those couples in which there was a deployment. Dual career couples (couples in which both members are in the military service) are more vulnerable to divorce.Female service members are more vulnerable to divorce than male service members.Researchers attribute higher risks for couples who marry prior to 9/11 to elevated danger of deployments following 9/11. They theorize that couples who married following the 9/11 attacks were better prepared for the challenges of these deployments than those who married before the conflicts began .Application Strategies:Professionals working with military couples can contribute to couple strengthening and family resiliency by promoting awareness of protective factors during times of separation . Professionals can also assist families in meaning making activities by providing an environment where families and military personnel are able to define and explore their experience during each phase of the deployment cycle . Families and service members are particularly vulnerable to the adverse effects of separations when deploying with the National Guard and Reserves, or with a unit other than his/her own, due to reduced community and social support . Directing these and other military couples to services within their respective communities can act as a divorce prevention strategy and promote couple resilience. Furthermore, it is helpful to connect couples to Relationship Enhancement Programs or support groups provided by both military and civilian communities.  Sheppard, S. C., Malatras, J. W., & Israel, A. C. (2010). The impact of deployment on U.S. military families. The American Psychologist, 65(6), 599-609. doi:10.1037/a0020332This post was written by Kimberly Quinn, University of Florida M.Ed./Ed.S. Candidate, 1LT Florida Army National Guard. She is a member of the MFLN Family Development (FD) team which aims to support the development of professionals working with military families. Find out more about the Military Families Learning Network FD concentration on our website, on Facebook, on Twitter, YouTube, and on LinkedIn. References  Weins, T., Boss, P. (2006). Maintaining Family Resiliency Before, During, and After Military Separation. Castro, C. A., Adler, A. B., & Britt, T. W. (2006). Military life: The psychology of serving in peace and combat. (pp. 13-38). Westport, Conn: Praeger Security International, viii, 262 pp.
About the authorPaul VegasShare the loveHave your say Huddersfield boss Wagner on Southampton defeat: Not good enoughby Paul Vegas10 months agoSend to a friendShare the loveHuddersfield Town boss David Wagner was unhappy with his players after defeat at home to Southampton.Saints were impressive for the 3-1 win.Wagner lamented, “The first-half was not good. For the first time in a long time we looked nervous in ball possession and did not perform. The second-half was better. Everyone was lively after the goal.”We passed too many times backwards when we had the opportunity to go forward. We were not brave enough.”Hopefully Jonathan Hogg (knee) is back next week. Losing four midfielders together is not easy, but we have belief in every squad player. That is why they are at the football club.”
Brian Rolle started the 2009 season trying to fill the shoes of former Ohio State All-American linebacker James Laurinaitis. Heading into 2010, Rolle, a senior from Immokalee, Fla., has taken on his own leadership role during spring practices. “I take it to heart that the coaches feel I can lead this team,” Rolle said. “I majored in sociology, so I like to help people now that the coaches have given me a role to help guys more, being that I’m an older guy.” Rolle, who wears the No. 36 that Buckeye linebacker legend Chris Spielman did, started for the first time in 2009. He had an immediate impact with a crucial interception in the Buckeyes’ season-opening 31-27 victory over Navy. However, Rolle felt he could have had a better season. “Personally, I would say it was average because I feel I could do so much better,” Rolle said. “I’m kind of tough on myself and most people say it was a good year for a first-year starter.” This season, Rolle will be sharing the leadership reins with fellow senior linebacker Ross Homan, who will be a third-year starter for the Buckeyes. “We’ve grown, we were great friends throughout the years, kind of helping each other out and coming up the ranks,” Homan said. One of the things Rolle said he takes to heart is watching younger players working hard in practice, especially fellow linebackers and other defensive players. “I’m doing a great job at letting the guys know what they need to do to get better,” Rolle said. One of the young players Rolle spoke highly of was junior linebacker Etienne Sabino from Miami, Fla., who is competing for a starting position. “I look at him as a situation I was in, behind guys who were really good and really talented,” Rolle said of Sabino. “And now he’s in a role where he’s got to play because we don’t really have anybody more experienced than him.” Linebacker coach Luke Fickell has coached Rolle throughout his four seasons at OSU, and is proud of the growth Rolle has shown as a leader. “B-Rolle has shown a natural ability to do it, and he is an outgoing kid,” Fickell said. “That is kind of something that you try to push guys to do.”