New edition of Ultra Europe festival presented

first_imgThe presentation was attended by State Secretary Tonči Glavina, who pointed out that in recent years Croatia has positioned itself on the map of world festival tourism. “Events such as Ultra Europe have a great promotional value for the entire Croatian tourism and, in addition to attracting a large number of guests, they also increase consumption. Visitors to the ULTRA Europe festival spend an average of 340 euros a day, while the average daily consumption of tourists in Croatia is 79 euros. At the same time, such events have a positive impact on the development of local infrastructure, the construction of new accommodation facilities and encourage the launch of a variety of catering, sports and recreational facilities and related activities. The best example is the city of Split, which has tripled its tourist traffic over the past 5 years and become one of the most attractive tourist destinations.”, Said Glavina. Ultra Europe is included in the list of the ten best world events of electronic music, and due to the festival, Croatia is visited by an average of more than 150 thousand people from about 140 countries around the world. The global market for electronic music events in 2012 was estimated at about $ 3,6 billion, and by including revenue from music sales and sponsorships, total revenue was more than $ 5,7 billion. It is estimated that the same market in 2017 earned more than 6,7 billion US dollars. This week, the new, seventh edition of one of the world’s largest electronic music festivals, Ultra Europe, was held in Split. The festival has been held in Split since 2013, and since 2015 it has become Destination Ultra and lasts as long as seven days along the Croatian coast and includes an opening party, a three-day Ultra Europe party in Split, a regatta in Bol on Brač, a beach party in Hvar and a final party at the George Fortress in Vis.center_img Presentation of the Ultra Europe Festival The number of visitors to the top 5 electronic music festivals in the world is growing by about 17 percent a year, and the number of festivals by about 33 percent. Attendance at the top 20 global festivals increased from 1,9 million in 2009 to more than 3,4 million in 2013. This year’s edition of Ultra Europe will be held from July 11 to 18 in Poljud, Split, and will include over 250 musical names.last_img


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