British Gas Twitter campaign raises £100,000 for Shelter

first_img  248 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis23 AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis23 British Gas has reprised its Christmas Twitter campaign on behalf of Shelter, donating £100,000 to the homeless charity in response to 100,000 shares of its hashtag on Twitter.The original target was £25,000. To unlock a £1 donation from the energy provider you simply had to tweet #TweetForShelter. British Gas employees introduced the campaign on a video. British Gas Twitter campaign raises £100,000 for Shelter  247 total views,  1 views today British Gas sensibly published terms and conditions for this campaign. Other hashtag-to-donate campaigns have proved wildly popular with the corporate donor ending up having to donate more than was planned. Some terms and conditions can help limit the chances of that.For example, British Gas stipulated that it was only open to Great Britain residents aged 18 or over. In addition it stated that the campaign would run from 9am (UK time) on Monday 28th November 2016 until 11.59pm (UK time) on Sunday 4th December 2016 .This year the campaign did remarkably well, with over 100,000 tweets of the hashtag. Consequently the company decided to quadruple the size of its original donation to £100,000 at the end of the one week campaign. Not surprisingly Shelter’s staff were delighted:center_img Last year’s campaignIn November 2015 British Gas ran the campaign for the first time, aiming to raise £10,000 for Shelter in the same way. In the end, 16,564 people took part so British Gas rounded that up and donated £20,000. Fundraising consultant John Thompson (originator of the FiverGiver campaign idea) wondered publicly whether, based on last year’s campaign result, British Gas might just be persuaded to double its donation to £200,000, given the number of people who were continuing to retweet the hashtag after the £100,000 level had been reached. Tagged with: christmas corporate hashtag Twitter Howard Lake | 8 December 2016 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img

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