Sainsbury’s ‘IT’ display causes controversy

first_img“Luckily, I wasn’t with my child –they would have been petrified andrefused to go into the store if she hadseen it”. The film has been awarded a 15certificate in the UK meaning it is notappropriate for young children. The dummy is dressed in a yellow parka jacket resembling the one worn by little Georgie boy, the child in the film. Georgie famously wears the jacket before being dragged into a drain by the evil Pennywise in the original ‘IT’ film. All items of clothing worn by the dummy were available to buy. The display has since been removed from the Berkshire store, but it is unknown whether Oxfordshire stores have followed suit. Sainsbury’s released a statementsaying: “The Winnersh store’sdisplay has been removed. We haveapologised to [anonymous] for anyupset it may have caused.” She was reportedly informed thatthe display had been designed bySainsbury’s head office and deemedappropriate to be placed anywhere instores, though every store was ableto choose where to place it at its owndiscretion. The film’s plot follows a violentand murderous clown who kidnapschildren. ‘Incredibly distasteful’ kidnappedchild dummies, on display for sales ofDVDs for the film ‘IT: Chapter Two’have been seen in Oxfordshire stores. “It’s not an appropriate display fora store where families shop”. The Mum added: “And why would they dress up the model in clothes you can buy in-store? Who would see that and think ‘that jacket is great for my child’?” A mum, who prefers to remainanonymous, complained to Sains-bury’s after being horrified at a childvictim model in a store in Winnersh,Berkshire. The mum told Sainsbury’s she believed the display was inappropriate to place at the front of a shop where young children would be passing. She maintained that it would be upsetting to children, especially those with additional needs. The mum said she spoke to a store manager who initially did not understand why children might find the display scary, not having watched the ‘IT’ film. She said: “When I explained the plot (that children get kidnapped by an evil clown) he said, ‘oh I see what you mean, I haven’t seen it.” last_img


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