How To Be Relevant On Twitter Without The Help Of Influencers

first_imgThe Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verification Related Posts muhammad yasin Being relevant on Twitter is a multi-step process and it takes time to gain traction organically. Unlike the immediate exposure you can receive by leveraging an existing influencer, the organic approach can sometimes feel like shouting in the woods. However, once your account finally “pops,” the results can be dramatic. Best of all, you – not the influencer – fully own your brand’s network and can reap the benefits. A Comprehensive Guide to a Content Audit Guest author Muhammad Yasin is the marketing director at HCC Medical Insurance Services and the co-author of Nothing New: An Irreverent History of Storytelling and Social Media.There’s a gold rush going on – online marketers are frantically searching for influencers to share their content through social media platforms like Twitter. The idea is that the influencer’s seal-of-approval can make all the difference in how consumers view a product or piece of content.But influencer endorsements are not the only way to achieve relevance on Twitter:1. Edit Your Content RuthlesslyWith thousands upon thousands of brands to follow on Twitter, why should someone pay attention to your brand instead of the competition? The content you create has to be worthy of their time.Think quality over quantity: instead of posting multiple times a day with content that may not relate to your consumers, make sure that everything you post is interesting to the people who should be following you. This doesn’t mean you should post only once a day, but don’t stretch to meet an arbitrary production number by padding your account with sub-par social shares. Research your target market obsessively and base your content on exactly what they find interesting2. Be On TimeProducing great content also means making sure it is timely. Focus on saying the right thing at the right time. I once had a colleague who wrote an amazing blog post on dog sledding. Problem, it was in the middle of a summer heat wave. I filed away this post, and her accompanying tweets, and waited until December to post them. Staying timely can be as simple as creating a high-level editorial plan mapping out what topics to discuss each week or month.Being timely also means keeping up up with conversation trends. If everyone on Twitter is talking about a hot new TV show, you need to weigh in with related content before they move on to another topic.(See also New ‘Social’ Businesses Want To Know All About You: No Thanks!3. Don’t Be A Stick In The MudYour business is not a bland, faceless entity, and neither are you! Let your Twitter account reflect some personality. At its core, Twitter is about being social. Even people following brands want to feel like they are interacting with a person, not a machine. Engage users and carry on conversations. Develop relationships with followers in the same way that you would nurture a face-to-face business relationship. I reached out to my Twitter network and received a really interesting response: Facebook is Becoming Less Personal and More Pro… Tags:#twitter last_img read more

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Couple Separations: Strengthening & Resilience

first_img[1] Negrusa, S., Negrusa, B. & Hosek, J. (2013) Gone to war: have deployments increased divorces?. Journal of Population Economics, September. doi: 10.1007/s00148-013-0485-5 By Kimberly Quinn[Flickr, Soul Mates by Dr. Wendy Longo, CC BY-ND 2.0] Retrieved on September 23, 2015As of December 31, 2012 the Department of Defense reported a total 173 thousand military personnel currently stationed overseas. In many overseas assignments, dependents do not accompany the service member.  In addition, it reported 140 thousand service members deployed in  support of Operation New Dawn (Iraq), Operation Iraqi Freedom, and Operation Enduring Freedom (Afghanistan). Since the attacks of September 11, 2001, over 2 million US military personnel have deployed to Iraq and Afghanistan. Early research found deployments had minimal effect on divorce rates, or even helped to decrease divorce risk. In a recently published article, Negrusa and colleagues [1] found the following outcomes related to deployment: Divorce following deployment is consistently high for both prolonged combat and non-combat deploymentsDivorce is 46% higher among military couples where there is a deployment for at least 6 months during their first 3 years of marriage Being married after 9/11 reduced the risk of divorce for those couples in which there was a deployment. Dual career couples (couples in which both members are in the military service) are more vulnerable to divorce.Female service members are more vulnerable to divorce than male service members.Researchers attribute higher risks for couples who marry prior to 9/11 to elevated danger of deployments following 9/11. They theorize that couples who married following the 9/11 attacks were better prepared for the challenges of these deployments than those who married before the conflicts began [1].Application Strategies:Professionals working with military couples can contribute to couple strengthening and family resiliency by promoting awareness of protective factors during times of separation [2]. Professionals can also assist families in meaning making activities by providing an environment where families and military personnel are able to define and explore their experience during each phase of the deployment cycle [2].  Families and service members are particularly vulnerable to the adverse effects of separations when deploying with the National Guard and Reserves, or with a unit other than his/her own, due to reduced community and social support [3]. Directing these and other military couples to services within their respective communities can act as a divorce prevention strategy and promote couple resilience. Furthermore, it is helpful to connect couples to Relationship Enhancement Programs or support groups provided by both  military and civilian communities. [3] Sheppard, S. C., Malatras, J. W., & Israel, A. C. (2010). The impact of deployment on U.S. military families. The American Psychologist, 65(6), 599-609. doi:10.1037/a0020332This post was written by Kimberly Quinn, University of Florida M.Ed./Ed.S. Candidate, 1LT Florida Army National Guard.  She is a member of the MFLN Family Development (FD) team which aims to support the development of professionals working with military families. Find out more about the Military Families Learning Network FD concentration on our website, on Facebook, on Twitter, YouTube, and on LinkedIn. References [2] Weins, T., Boss, P. (2006). Maintaining Family Resiliency Before, During, and After Military Separation. Castro, C. A., Adler, A. B., & Britt, T. W. (2006). Military life: The psychology of serving in peace and combat. (pp. 13-38). Westport, Conn: Praeger Security International, viii, 262 pp.last_img read more

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10 months agoHuddersfield boss Wagner on Southampton defeat: Not good enough

first_imgAbout the authorPaul VegasShare the loveHave your say Huddersfield boss Wagner on Southampton defeat: Not good enoughby Paul Vegas10 months agoSend to a friendShare the loveHuddersfield Town boss David Wagner was unhappy with his players after defeat at home to Southampton.Saints were impressive for the 3-1 win.Wagner lamented, “The first-half was not good. For the first time in a long time we looked nervous in ball possession and did not perform. The second-half was better. Everyone was lively after the goal.”We passed too many times backwards when we had the opportunity to go forward. We were not brave enough.”Hopefully Jonathan Hogg (knee) is back next week. Losing four midfielders together is not easy, but we have belief in every squad player. That is why they are at the football club.” last_img read more

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Senior linebacker eyeing leadership role

Brian Rolle started the 2009 season trying to fill the shoes of former Ohio State All-American linebacker James Laurinaitis. Heading into 2010, Rolle, a senior from Immokalee, Fla., has taken on his own leadership role during spring practices. “I take it to heart that the coaches feel I can lead this team,” Rolle said. “I majored in sociology, so I like to help people now that the coaches have given me a role to help guys more, being that I’m an older guy.” Rolle, who wears the No. 36 that Buckeye linebacker legend Chris Spielman did, started for the first time in 2009. He had an immediate impact with a crucial interception in the Buckeyes’ season-opening 31-27 victory over Navy. However, Rolle felt he could have had a better season. “Personally, I would say it was average because I feel I could do so much better,” Rolle said. “I’m kind of tough on myself and most people say it was a good year for a first-year starter.” This season, Rolle will be sharing the leadership reins with fellow senior linebacker Ross Homan, who will be a third-year starter for the Buckeyes. “We’ve grown, we were great friends throughout the years, kind of helping each other out and coming up the ranks,” Homan said. One of the things Rolle said he takes to heart is watching younger players working hard in practice, especially fellow linebackers and other defensive players. “I’m doing a great job at letting the guys know what they need to do to get better,” Rolle said. One of the young players Rolle spoke highly of was junior linebacker Etienne Sabino from Miami, Fla., who is competing for a starting position. “I look at him as a situation I was in, behind guys who were really good and really talented,” Rolle said of Sabino. “And now he’s in a role where he’s got to play because we don’t really have anybody more experienced than him.” Linebacker coach Luke Fickell has coached Rolle throughout his four seasons at OSU, and is proud of the growth Rolle has shown as a leader. “B-Rolle has shown a natural ability to do it, and he is an outgoing kid,” Fickell said. “That is kind of something that you try to push guys to do.” read more

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Discord Slack for gamers tops 250 million registered users

first_img Share your voice Culture Gaming 0 Post a commentcenter_img Many gamers these days like to play online with friends. Discord helps them do that. Getty Images You may never have heard of Discord, but you might soon. The chat app built initially for gamers has been steadily expanding outside that world as it’s increasingly used by YouTube personalities, podcasters, hackers and more. Overall, the company says it counts more than 250 million registered users, or basically the same number of people who’ve signed up to play the cultural phenom Fortnight. More than 56 million people log in each month on the app, which marks its fourth anniversary Monday. “As Discord has grown, it’s gone mainstream,” the company said in a statement. direct-message-screenDiscord is praised for its sleek design, similar to business chat software Slack. Discord While it’s true the 165-person company has become popular outside of gaming, its most popular “servers” (or, chat rooms) are typically gaming related. The top server is for Fortnite, followed by a similar battle game Spellbreak, then Fortnite competitor PUBG. Microsoft’s world building game Minecraft, Supercell’s strategy game Clash Royale and Ubisoft’s Rainbow 6 military survival game are also popular. Its good-natured gaming roots and slick design have made it popular among gamers looking to easily chat with friends or organize a gaming session from across town or on another side of the world. It’s often called “Slack for gamers,” a reference to the similarly designed business software that’s expected to hold an initial public offering this year. But Discord has a darker side. White supremacists and hackers have gravitated to the platform, in part because of its ease of use and insufficient bureaucracy to track and punish them. That’s different from companies like Facebook and Twitter, which have employee bases many times larger than Discord’s and have taken a harder line, even using computer programs to identify and then excise bad actors from their communities.  Still, San Francisco-based Discord is pushing forward. It’s launched a game sales service to compete with the likes of Fortnite maker Epic and Valve’s popular “Steam” store. The company declined to say how many games it’s sold through that effort.  Tagslast_img read more

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George RR Martin reveals shocking details about Game of Thrones prequel

first_imgGeorge RR Martin’s Game of Thrones has come to a bittersweet end with season 8. Now that the story of Starks, Lannisters, and Targaryens has finally ended, the entire fandom of GoT is eagerly waiting to learn intrinsic details about its prequel. Earlier this week, Martin revealed some shocking details about the forthcoming series, which you can check below.As per our previous reports, the first prequel to HBO’s Game of Thrones is currently filming in Northern Ireland. Acclaimed author George RR Martin is serving as an executive producer of the show which is being created by Jane Goldman. The show is said to take place roughly 5,000 years before the events depicted in Game of Thrones books and the subsequent TV series. It was also made clear by the author that the prequel is dated even before there were Dragons or Targaryens. Entertainment Weekly has now learned some exclusive details about the show which makes every GoT fan desperate.During his conversation with EW, George RR Martin stated the Westeros is divided into 100 kingdoms in the prequel series. There were only seven big kingdoms that were shown in Game of Thrones but the prequel is said to have 100 kingdoms, which simply means that the prequel series is going to have a huge star cast and several parallel storylines. Bran Stark is the Night KingFacebookAlthough there will not be any Dragons or Targaryens in the show, the prequel is surely going to bring back Starks and direwolves. As per Martin, the prequel is also going to feature the White Walkers or The Others but there will also be other huge animals like mammoths. If the prequel is going to have The White Walkers then our previous speculation about Night King and his early life as a Night commander of the Night Watch could probably be true.Moreover, Martin revealed that the show is not going to feature Lannisters but there will surely be going to have Castlery Rock. As per Martin, the huge castle is “occupied by the Casterlys — for whom it’s still named after in the time of Game of Thrones.”As of now, we don’t have any official release date of Game of Thrones prequel which is currently rumoured to be called as Bloodnight or The Longest Night. However, there are speculations that HBO could release the first prequel somewhere around March 2020 or 2021.last_img read more

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Man killed in alleged gunfight

first_imgProthom Alo IllustrationA suspected robber was killed in a reported gunfight between his cohorts and members of police in Syedpur village in Haziganj upazila of Chandpur district early Thursday.Deceased Jakir Hossain, 40, son of one Abdul Latif of Swarna village in the upazila, was a ringleader and wanted in eight robbery related cases, said police.A team of patrol police found Jakir and his associates taking preparations for robbery in Syedpur village around 2:30am, said Haziganj police station officer-in-charge (OC) Jabedul Islam.Sensing the presence of the law enforcement, the OC added, the robbers opened fire on policemen that prompted them to take action in self-defence.A gun-battle took place in the area leaving Jakir injured with bullets, he said.OC Jabedul Islam also said injured Jakir was taken to the upazila health complex where doctors declared him dead around 4:00am.Police recovered one pipe-gun and a few locally made weapons from the spot, he added.last_img read more

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WATCH NASA Video Shows Hurricane Harvey Ready To Take Texas

first_imgA brief video released by NASA on Thursday night shows Hurricane Harvey’s churning  toward central Texas, where it is projected to make landfall in between Friday night and Saturday morning.Cameras aboard the International Space Station recorded the footage on Thursday evening. Sharelast_img

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Video advertising technology specialist YuMe has r

first_imgVideo advertising technology specialist YuMe has received a strategic investment of US$12 million (€9 million) from Samsung’s venture capital arm, Samsung Ventures, and Translink Capital.The company said the funding would be used to aggressively expand its footprint in the connected TV space and fuel its global expansion.YuMe’s system for connected TVs, the Embedded SDK, includes technology that CE manufacturer can use to create a monetisation platform in their devices. The Embedded SDK integrates with YuMe’s flagship technology, ACE for Publishers, and the YuMe Connected Audience Network. ACE for Publishers enables publishers to simplify video ad serving and management functions across connected device channels, according to the company, while the Connected Audience Network is YuMe’s premium in-stream video ad network.last_img read more

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Ukrainian cable operator Volia has upgraded its ne

first_imgUkrainian cable operator Volia has upgraded its networks in Zaporizhia in eastern Ukraine, Kirovohrad in central Ukraine and Chernivtsi in the western part of the country, enabling it to offer DOCSIS 3.0-based high-speed internet services in the three cities. Customers in Zaporizhia, Kirovohrad and Chernivtsi will be able to subscribe to 60Mbps and 100Mbps packages as well as a new package of internet bundled with TV services.The company said it would offer free replacement modems to all customer that subscribed to internet packages of 30Mbps or above.last_img

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