Leveraging Audiences Through Vertical Content Channels

first_img“As for what kind of metrics we need to justify launching a new channel, I’m afraid I don’t view it in quite those terms. The question for me is whether the subject is editorially compelling and fits within the overall mission of The Atlantic. Certainly Health qualifies there,” says Cohn. “But it is also the case that we expect each of our channels to attract at least one million unique visitors each month. Health, in its first three weeks, already has exceeded one million unique visitors.”TIME is set to relaunch its Style & Design supplement (which folded roughly 18 months ago) in March of this year. The renewed section, to focus on international travel, cooking, decorating and more, will have a semiannual print version; a Style & Design channel will live on TIME’s website. The supplement and channel will be run by managing editor Rick Stengel. In response, major media outlets are creating easily found channels devoted to topics particularly relevant to their reader base. Here, FOLIO: speaks to The Atlantic, TIME and New York about how these opportunities were identified, and then how they were brought to fruition. Where the Traffic Goes The returning edition of Style & Design has a guaranteed rate base of 500,000, and the average reader will have a minimum household income of $125,000.Style & Design content will be updated daily on TIME.com. Kelleher tells FOLIO:, “This gives the high-end content that is distributed throughout the site a home; in the same way Swampland gives our political coverage a home, or Business gives our business coverage a home. It expands our vertical strategy on the website.” For many publications, finding a home for content can present a conundrum. Discoverability and relevancy are vital, as is shareability. Whether publishers convert to the new model, or choose to only pay lip service to fast-forming conventions, readers are still less than willing to conduct search after search for a topic. Immediate gratification is a necessity, not a luxury, of the digital age. Cross-promotion is integrated into the editorial channels, but audience behavior often depends on the user’s relationship with the publication. “Our most loyal readers typically consume across multiple channels,” says Silberman. “But for newer users, we find people will consume in the vertical they came in.” New York Magazine launched “Early & Often” in December. The idea for the channel, a vertical space focused exclusively on political coverage, began to form in summer 2011. The opportunity was solidified when NYMag.com experienced its largest traffic day on November 21, “…with nearly 800,000 daily unique visitors, thanks to several strong political stories,” according to the company.center_img The team at TIME counts audience, as well as advertiser, opportunity among reasons to give Style & Design another shot.“We wanted to cater to a very specific audience, targeting the global thought leader, the traveler, someone who’s taking on the world,” says TIME worldwide publisher Kim Kelleher. “This gives us an opportunity to work with not only new advertisers in the prestige market, but also a new outlet for our international advertisers that support TIME in our European and Asian editions looking to dip their toe in the brand in the United States.” Cohn maintains that expanded advertising opportunity was “important, but not a driving factor” in the decision to launch the new vertical. Reviving Strategy to Better Serve Audiences (and Advertisers)The Atlantic recently debuted it Health Channel, a vertical site comprised of content previously rolled into its now defunct Life Channel. The Health Channel went live on December 13, with its editorial operations led by Nicholas Jackson (who was previously involved with the Life Channel, and helped start the Technology Channel). It is the seventh vertical content site now living on Theatlantic.com.Bob Cohn, editorial director of Atlantic Digital with Atlantic Media, says the choice to form the Health Channel was more than just a rebranding. “The Life Channel had some great topics under it, but because it was a somewhat vague channel name, there wasn’t a clear sense of how people were going to get there, and it ended up being a catch all,” says Cohn. “Health was one of the focus areas of the Life Channel.”Content living in the Health Channel will also be featured on the main page. Atlantic staff, as well as freelancers, will create content; partnerships, such as the one in place with MedGadget in “The Cutting Edge” promotion module on the Channel, will also provide content.“There’s every expectation that Health content will rotate as often or more often than other topics on the homepage. We’re hoping to drive traffic,” Cohn says. “Like most sites, we get the preponderance from our side doors, but the home page can still drive traffic.” Other influential metrics include the 50 percent traffic increase year-over-year in September 2011 from September 2010. Its News & Features section (which includes political stories, among others) had three million unique visitors. Its October 2011 News & Features traffic also spiked from October 2010, up 29 percent to 2.8 million unique visitors.New York’s online general manager Michael Silberman says, “We start by paying attention to areas where we’re seeing traction, whether it be editorial traction in terms of audience growth and interest, or advertiser traction, in terms of sponsor interest, or a combination of the two. Then we say, ‘There is an opportunity here, what can we do to further exploit it?’”An advertising opportunity also presented itself with the launch of “Early & Often” when The Economist Group broached a potential partnership through its Ideas People Media Channel. The transparent ad network is home to 50 plus sites relevant to The Economist’s, and now New York’s, audiences.“This brings in new advertisers that we aren’t necessarily calling ourselves in our normal ad sells efforts,” says Silberman.Current New York staff (which includes Frank Rich, John Heilemann and Noreen Malone) is supplying content for “Early & Often”. Silberman says social media for the channel is managed by an internal team that handles all of New York’s properties.“Early & Often” finds itself in the company of other NYMag.com verticals like Vulture and Grub Street, and the recently launched Wendy Goodman’s Design Hunting channel. “This is part of an overall strategy that we have identifying vertical content areas where we are starting to see some traction, and deciding what is the best way to take advantage of that; how big is the opportunity in terms of audience and advertising, and how much resource we should put against it,” says Silberman.last_img read more

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Senate demands Google CEO answer for hidden Nest microphone

first_img 2 Share your voice Tags Comments Google Alphabet Inc. Tech Industry The Nest Secure home security system Tyler Lizenby/CNET The US Senate Commerce Committee wants explanations from Google CEO Sundar Pichai about a recent controversy at Nest, the smart-home device company Google owns. Last week, the search giant drew criticism because its Nest Secure hub, a web-connected home security system, includes a microphone, but it was never disclosed in hardware specs, marketing materials or on Nest’s website. The microphone’s existence became apparent after Google announced earlier this month it was bringing its Assistant software to the Nest Secure. The Assistant, which lets people check flight information or turn off the lights in their houses, relies heavily on voice commands — and a microphone — when its on devices without screens. At the time, Google said it was an “error” that the microphone was omitted from the product specs. The company also said the mic has never been activated. But that hasn’t satisfied committee members, who wrote a letter to Pichai demanding more information. “Google’s failure to disclose a microphone within its Nest Secure product raises serious questions about its commitment to consumer transparency and disclosure,” the letter dated Feb. 25 says. “As consumer technology becomes ever more advanced, it is essential that consumers know the capabilities of the devices they are bringing into their homes so they can make informed choices.”  The letter demands Pichai follow up with the committee by March 12. The committee also wants an “in-person briefing” on the issue by March 29. The letter was written by Senate Republicans Roger Wicker of Mississippi, John Thune of South Dakota and Jerry Moran of Kansas. Google didn’t immediately respond to a request for comment about the letter. The controversy comes as Google — and the rest of Silicon Valley — deal with broader scrutiny over privacy and data collection. Google has gotten blowback from lawmakers and the public for its use of data location on its Android phones, as well as the access it gives third-party software makers to read people’s emails on Gmail. The committee wants Pichai to specifically address six questions:Has a microphone always been a component of the Nest Secure home security and alarm system device?When and how did Google become aware that a microphone was not listed on the Nest Secure’s technical specifications available to consumers?What steps has Google taken to inform purchasers of Nest Secure devices that the device contains a previously undisclosed microphone?Please describe Google’s process for developing technical specifications for its products. At what stage of this process did the error take place that resulted in the omission of the microphone’s presence in the Nest Secure device? Has Google taken steps to prevent such an error from reocurring in the technical specifications for other Google products?Is Google aware or has Google ever been aware of any third party using the Nest Secure microphone for any unauthorized purpose?Is Google aware of similar omissions in the technical specifications for any other Google products?The Senate also points out that the undisclosed microphone leaves consumers vulnerable to spying from hackers.”Moreover, even if Google was not using the Nest Secure microphone to record any information or it was turned off by default, there is still risk that hackers or other outside entities could have activated the microphone to illicitly record information,” the letter says.  Nest has suffered other privacy controversies recently. Last month, a hacker infiltrated the Nest Cam security camera of a San Francisco Bay Area family by using a password obtained from a third-party breach. The hacker convinced the family that the US was under nuclear attack from North Korea. In December, another hacker took over the camera of a man in Arizona to warn him of security vulnerabilities. In another case that month, a hacker told a couple through the device that he’d kidnap their child.last_img read more

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HIV outbreak sparks panic in Pakistan 400 including kids tested positive in

first_imgPakistan’s health ministry was forced to take up an investigation after a report claimed that children had been infected with HIV. after receiving blood transfusions.ReutersThe Larkana district of Pakistan’s Sindh province has reported over 400 cases of HIV positive tests in the past two weeks. About 80 per cent of the patients reportedly are children under the age of five years. People are reporting to various public health camps amid the widespread panic and nearly 90,000 people have been screened so far.The United Nations and the provincial government have joined hands and rushed doctors as well as public health workers to the area, which has a population of 1.5 million people. According to reports, unsafe medical practice by a local doctor who used a syringe to inject multiple children is the root cause of the HIV outbreak.UNAIDS spokesperson Fahmida Khan told Voice of America that there may be similar cases being reported from surrounding districts even as all efforts are being made to curb the usage of unsafe injections and blood transfusions.Pakistan’s HIV dilemmaThe sudden spurt of HIV cases in Pakistan, which had relatively lesser number of such cases until the last decade, poses a new health challenge to the government as well as the health officials. Experts said that there has been a 57 per cent increase in HIV cases in the country since 2010 with Sindh contributing to a majority of such infections. About 43 per cent of the HIV cases have been reported from this region alone. Children react as they ride a bicycle past the carcasses of dead dogs, collected after they were culled using poison by the municipality in Karachi, Pakistan, August 4, 2016.ReutersAround 20,000 people had tested positive for HIV in Pakistan last year and more than 6,200 people died due to the advanced stage of the disease, AIDS. Who is to blame for the HIV outbreak?The negligence on the part of the Pakistani government towards the healthcare sector has a large role to play in the crisis. The recent steps by the government for abolishing the federal health ministry, little allocation of funds towards the sector and corruption have left the underprivileged sections of the society vulnerable to quacks and unqualified medical practitioners. There are reportedly 600,000 quacks operating in the country with 200,000 being present in Sindh, the UN stated.These quacks are reusing syringes and carrying out unsafe blood transfusion under the garb of treating people which has further worsened the problem. Their malpractices have also gone unchecked so far.”For the sake of saving money, these quacks will inject multiple patients with a single syringe. This could be the main cause of the spread of HIV cases,”  Sikandar Memon, provincial programme manager of the Sindh Aids Control Programme, told news asia.com.last_img read more

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From A Teenage Poet to Creator of Ayna Sonnets Poetry is Life

first_imgIt’s often believed that men in uniform have nerves of steel. Does that imply that they aren’t flesh and blood like the rest of us? Rajub Bhowmik might serve as the Critical Response Command at Counter-Terrorism Bureau of the New York City Police Department, but there is also a literary side to him. A man known for dabbling in multiple profiles, he is quite the brooding romantic when not in the midst of an investigation scene. His interactions and experiences with human nature reflect through his literary works. His poems often center around emotions such as love, pain, belonging, and hope.Bhowmik’s most notable contributions to the world of literature and fiction are the Ayna Sonnets or the mirror sonnets. For the uninitiated, Ayna Sonnets comprise of compositions consisting of fourteen lines, inclusive of three stanzas of four lines each and lastly, summarized by a couplet in the end. The origin of the Bengali sonnet writing traces back to Michael MS Dutt during the 19th century, who is considered as one of the greatest poets in Bengali literature and the father of Bengali sonnets. During his stay in Versailles, he composed a sonnet in honor of the 16th-century poet Dante Alighieri, which was translated into French and Italian, and then sent to the king of Italy. The likes of Rabindra Nath Tagore and Bankim Chandra Chatterjee, noted Indian freedom writers, have taken the tradition forward in their works too.Bhowmik took to poetry as a teenager. Poetry helped him express his experiences and feelings with others. Some of his most noted sonnets include, Noyoner Asha (Hope in the eyes) Medillin Colombia, Protibondhi Shishu (Handicapped Children), Sobi Hobe Por (Nothing will last), Bristi o Shokhir Vabona (Rain and Thoughts of Her), Budo Kamne Hobo (How will I get old) and Shohile Valobasha (Tolerable Love). In 2018, he released the Satantra Chaturdospodi Kobitaguli, a collection of 56 sonnets covering a wide range of themes such as love, passion, life, travel, ethics, eternal life, and hope.Through his life and work, the sole objective of Bhowmik is to serve and save people. His academic credentials are quite a handful. A graduate in intelligence studies with a specialization in criminal intelligence, he majored in Psychology, Curriculum and Instruction, and Journalism. He has also acquired doctorates in Clinical Psychology, Forensic Psychology, Business Administration and Education in Leadership. Married and a father to a two-year-old daughter, he is credited with having written over 20 books, including research books, poetry books, romantic novels, and thrillers. His books on Delinquent Behavior and Criminology and Abnormal Psychology currently serve as textbooks at the John Jay College and the Hostos College of the City University of New York.IBT does not endorse any of the above content.last_img read more

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Another 3000 new arrivals put total Rohingyas at 624000

first_imgSome 3,000 more Rohingyas entered Bangladesh since 22 November putting the total number of Rohingyas at 624,000 since 25 August, said the UN Migration Agency on Monday, reports UNB.As of 25 November, Bangladesh Immigration and Passports Department registered a total of 663, 694 people through biometric registration, according to the IOM Needs and Population Monitoring.Meanwhile, Bangladesh Social Service Department has identified 7,771 unaccompanied and separated children.The report is produced by Inter Sector Coordination Group (ISCG) in collaboration with humanitarian partners that covered 17 November to until 24 November. The next report will be issued on 3 December.This week the ISCG Humanitarian Hub in Ukhia will become operational and the ISCG will deploy staff to the field in order to provide coordination services on the ground for sector partners, government authorities and both national and international nongovernmental organisations.The hub has been constructed by the International Humanitarian Partnership and IOM.Violence in Rakhine which began on 25 August has driven the Rohingya across the border into Cox’s Bazar, Bangladesh.The people who have arrived in Bangladesh since 25 August came with very few possessions.They have used most of their savings on transportation and constructing a shelter, often out of no more than bamboo and thin plastic.The Rohingya population in Cox’s Bazar is highly vulnerable, having fled conflict and experienced severe trauma, and now living in extremely difficult conditions, said the report.Population movements within Cox’s Bazar remain highly fluid, with increasing concentration in Ukhia, where the government has allocated 3,000 acres for a new camp.last_img read more

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Rule Changes Would End Remnants Of Electric Bill Assistance For LowIncome Texans

first_img Listen Share 00:00 /00:45 State regulators could move this week to get rid of rules designed to help low-income Texans with their electric bills. Under a proposal being considered by the Public Utility Commission of Texas on Thursday, electric companies would no longer have to give low-income customers a break on late fees, and they wouldn’t have to make special payment plans available for those customers.Carol Biedrzycki, with the advocacy group Texas Ratepayers’ Organization to Save Energy – or “ROSE” – worries about that.“Those things can very well make it more difficult for people to maintain utility service,” she said.A now-defunct state program used to directly help low-income families pay electric bills. The utility commission said these changes are essentially meant to fully wind down that program, as state lawmakers intended, and to remove references to it in the rules. The commission notes the changes would also create a new requirement that companies let all customers split up their deposits for new electric plans.Commissioners could vote on the proposal at a Thursday meeting, or ask for more information before considering it on a later date. To embed this piece of audio in your site, please use this code: Xlast_img read more

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White Oak Music Hall And Neighbors Reach Settlement Over Noise Complaint Suit

first_img To embed this piece of audio in your site, please use this code: Listen Share 00:00 /00:00 Xcenter_img Florian MartinWhite Oak Music Hall. Photo Florian Martin | Houston Public Media.White Oak Music Hall and neighbors in the Near Northside reached a settlement over noise complaints.  Neighbors sued the venue in late 2016 for making too much noise.The settlement stipulates that White Oak Music Hall follow certain noise restrictions for their outdoor performances.  The venue is installing real time sound monitoring that neighbors will be able to watch through a webcam.  If the venue breaks the agreement, the hall could be fined up to $15,000. The plaintiffs’ attorney Cris Feldman said the venue also has to comply with other rules, like stricter limitations on how late bands can play outdoors on school nights. “White Oak has to cut off on 9:30. No shows on STAR nights, STAR testing nights,” said Feldman, “That has been an issue in the past.” In a statement, Johnny So, Managing Partner of White Oak Music Hall said he is glad the issue has been resolved. “We think it is the quintessential definition of a compromise, with both groups agreeing on a middle-ground that addresses the plaintiffs’ concerns regarding outdoor event frequency, outdoor event volume, and even such things as school testing schedules.”@WhiteOakMH and Near Northside neighbors have reached a settlement on a noise complaint lawsuit. The settlement establishes a private sound ordinance that includes sound monitoring paid for by White Oak. @HoustonPubMedia pic.twitter.com/N8nCFNXOGo— Elizabeth Trovall (@elizTrovall) April 24, 2018last_img read more

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A blast from the past

first_imgThe plays in the second week of Bharat Rang Mahotsav seem to have been painted in vivid colours. The first few days showed metaphysical themes and legends, where as plays staged mid week gave a history lesson to the audience. On Wednesday, five plays were staged. The play Balkan Women takes us to the time in history when Yugoslavia was undergoing partition. A bloody civil war was taking place between Christians and Muslims in Bosnia. Amina and her daughter Samira are interrogated by Lt. Blako, a Muslim-hater and subordinate of col. Herak who had once been involved with Amina and was Samira’s biological father. Worried about her daughter’s safety, Amina asks Herak for help and he employs Samira as a housekeeper at his residence. Over time the two develop a warm relationship, until one day Samira receives news about the brutal killing of her father and brother, and other atrocities against the Muslim community. To avenge this, she gives poisoned coffee to col Herak. Amina tells a shocked Samira that col Herak is her biological father. A repentant and grieving Samira is looked upon as a daughter by a dying col. Herak. Both mother and daughter are later killed by the new chief of the camp. Also Read – ‘Playing Jojo was emotionally exhausting’Assamese play Nokiyampo was set in the Tirap District of Arunachal Pradesh, where there is a tribe called Nocte. In the recent past the Noctes had a unique marriage tradition in which before marriage young girls had to prove their fertility by giving birth to a child by co-habiting with a male member of their society. After the child was born, as per their rituals, it was killed and the girl was given in marriage to someone chosen by the members of society and the family. This tradition continued among the Noctes until 1962, when for the first time such a child was allowed to be brought up in the society in lieu of fine imposed by the society. Despite this, the unmarried mother and child had to face various socio-religious difficulties because of the customs and rituals of the tribe. This is the situation that Nokiyampo aims to recreate and explore. Also Read – Leslie doing new comedy special with NetflixSet in the backdrop of Ramayana, play titled Indrajit  is a chapter from the battle between Ram and Ravan. On hearing about the death of both Kumbakarnan and Ahthigayan, Ravana vows revenge. Mandodhari, Ravana’s wife enters receives the news of her son’s death. She mourns and asks Ravana not to wage war against Rama, but he doesn’t listen to her. She then tells her son Indrajit to stop his father, and Indrajit tells him that he will go to war field instead of him.  When Rama comes to know that Indrajit is coming to wage war against them he sends Lakshmana to face him. The performance looks at events as they enfold, from Indrajit’s putting of Brahmasthiram on Lakshmana, the episode with the Sanjeevi leaves, Indrajit’s Nikumbala Yagam, and finally his death at the hands of Lakshmana. The play, Thana Theke Aschhi which sees sub-inspector Teenkori Halder come knocking of industrialist Chandra Madhab Sen’s door to enquire about the suicide of a girl, unfolds a day ahead of Modi’s trip to the city to address a business meet. Based on JB Priestley’s famous play, An Inspector Calls, Thana Theke Aschhi has been adapted for both stage and celluloid before. The backdrop of the play is 2013. Set in a family of industrialists, it also shows how Modi’s visit gets the business circles buzzing. With an eye on next year’s parliamentary elections, the businessmen are seen excited about the prospect of meeting Modi –the poster boy of development. What is unveiled through the play is the insecurity of working in the private sector. The girl, who takes her life, was also faced with a similar crisis.Play, Untitled Phrase-02 is about parallel structures and their chaos are being questioned, broken and rebuilt repeatedly at every moment in our understanding and in our way of dealing with them. That is why they have the possibility of unpredictability and remain a source of potential hope of us.On Thursday three plays were staged, Hayavadana, A Kind Of True Story and Dharti Aaba. The  play Hayavadana, concentrates on the theme of ‘incompleteness’ and the superiority of mind over body.The human desire for completeness represented by Padmini ends in a fiasco as the transposition of heads gradually proves that it is the mind that rules.  After the transposition at the Kali temple, complications arise.  Initially, Devadatta, or rather the head of Devadatta, on Kapila’s body combines with it and reverts to his nature, while the other combination is  Kapila’s head and Devadatta’s body. But there is a difference.  Devadatta stops writing poetry while Kapila is haunted by the memories in his body.  Padmini, after the exchange of heads, feels that she has the capacity for complete experience.The play, A Kind of Love Story traces a year in the lives of eight people living in Mumbai. Their story is told from the perspective of the struggling writer, Sameer Sheikh, who is writing a script about these eight characters, including himself. It explores the characters’ interpersonal relationships, as well as their personal and professional struggles on a daily basis. The story is set in a middle class suburban building society that is going through the process of redevelopment.The structure of the play is non-linear with a mix of real and unreal situations. The play deals with the groups’ perception of ‘reality’, as ideas are broken and bared intermittently, until the audience is left questioning and revisiting truths usually considered absolute.The music is a mix of Western and Indian; there is live singing on stage and actors speak in both Hindi and English.‘I will return…soon I will return from my forests, on my mountains…I will return again amidst my Munda people…we have primeval blood. This is the blood of black people. It has been made by the coming together of hunger, accusation, insult, pain, ands sorrow. It from this blood that the fire of ulgulaan burns. This fire will never stop burning…never. I will return soon.’ This dialogue by BirsaMunda is the crux of DhartiAaba, which is based on the life and works of BirsaMunda, the leader and hero of the Munda tribal community.Birsa’s life was full of struggle. He first left school in protest against the derogatory treatment meted out to Munda students by the missionaries. Constantly troubled by the problems of those living in the forests, he eventually succeeded in taking his fellow community members towards a better socio-religious situation. Gradually he was able to instill the hunger and confidence to resist the feelings of slavery that the Mundas had internalized within themselves. Under his leadership the already existent rebellion of the Sardar Mundas was transformed into a struggle against foreign rule.last_img read more

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Trading tales

first_imgThe Indian Institute of Foreign Trade commemorated its 52nd Foundation day at its New Delhi Campus. Professor Bibek Debroy, member, NITI Aayog, was the chief guest for the occasion. Surajit Mitra, director, IIFT, presided over the function. Mitra in his welcome address paid tribute to all its former and present faculty, employees and alumni of IIFT. Bibek Debroy in his keynote address, “IIFT — from now to where” dwelt at length on the challenges faced by the Indian and World economies and IIFT’s role in the changing global business environment”. Debroy also advised IIFT to play a substantially larger role in shaping trade policies and act as a think tank to all stakeholders.last_img

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Canada Jetlines names former Southwest exec as its new COO

first_imgCanada Jetlines names former Southwest exec as its new COO Tags: Canada Jetlines, New Hires Thursday, November 1, 2018 << Previous PostNext Post >> Travelweek Group center_img Posted by Share TORONTO — A former Southwest Airlines executive has joined the ranks of Canada Jetlines, starting today.Michael Bata has been announced as the new Chief Operations Officer at the ULCC, bringing with him over 35 years of experience in the aviation industry. In addition to holding various positions with multiple fortune 100 and 500 companies, Bata is also a commercial pilot with multiple ratings and over 3,500 hours of flight time logged.During his nine years at Southwest, Bata served as the Director of Maintenance and was responsible for all maintenance and engineering operations of the Western Region. He led a team of 665 employees and maintained a US$459 million annual budget, and is credited with implementing new procedures to ensure timely, compliant check and repair of all aircraft in his region.Prior to his time at Southwest, Bata also served as Chief Operating Officer at JetSuite and JetSuiteX, the fourth-largest private jet charter company in the U.S., with flights to over 3,000 destinations in Canada, the U.S., Mexico and the Caribbean. During this time, he led operational teams including Pilots, Maintenance & Engineering, and Ground Operations, successfully developing initiatives that improved aircraft on ground recovery time by 73%.More news:  Windstar celebrates record-breaking bookings in JulyOn Bata joining the Jetlines team, CEO Javier Suarez said: “He brings the right experience and an outstanding attitude that will help build the foundation for Jetlines’ future. His entrepreneurial spirit and track record of tight operational control will be an asset as we move closer to first flight and continue to build the team.”On his new role, Bata said: “Coming from an industry leader like Southwest Airlines then continuing with Vueling and JetSuite, I understand the value of a strong, unique, positive, company culture which can only be realized by supporting a talented and dynamic team. Together we will be hyper focused on maintaining detailed operational control which is paramount for low-cost carriers. Javier and the current management team have done a great job so far and I look forward to being a part of Jetlines’ success as we prepare for our launch and into the future.”In connection with his appointment as Chief Operating Officer, Mr. Bata will be granted 750,000 Restricted Share Units (“RSUs”). The RSUs vest over a three-year period from the date of grant, with one third vesting at the end of each year during the three-year period.last_img read more

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