IMAGE: Luxperience 2017/Camera Creations Luxperienceluxury travel The annual Luxperience is heading to Sydney in September and, behind the scenes, much research and analysis has been undertaken to deliver what Kieron Haycock, General Manager Diversified Communications Sydney, hopes will be “…the best luxury travel event in the world.”“… we’re committed to reviewing every aspect of the event, amplifying and improving, and doing things differently to make things better.“The first of the changes and improvements is with the team structure. I’m delighted to announce Michelle Papas has been promoted to the role of Event Director for Luxperience. She has been with Luxperience since its inception and has extensive experience in the travel industry and she will ably oversee all aspects of Luxperience,” says Haycock.The Luxperience team has been researching and challenging the preconceptions and the perspectives of the luxury travel industry, and analysing the trends in travel and experiences, to gain a better understanding of the size of the market and its products. The result is the development of a new Luxperience product benchmark and classifications.From 16 to 19 September 2018, Luxperience 2018 will be re-imagined and re-located to a new home at the award-winning facility, International Convention Centre in Darling Harbour. The venue is purpose built for running large world-class events and Diversified Communications is confident it will help take Luxperience to the next level.“We are very excited that Luxperience is moving to the premier event space at ICC Sydney, on Darling Harbour,’ says Michelle Papas, Event Director Luxperience. “Our exhibitors and buyers expect an easily accessible and central location, along with the latest technical operations and working facilities of a world class destination, which the ICC Sydney delivers.’“Our primary focus for the coming years will be the ultra-high net worth individuals (UHNWI)*, as we have over 17,000 in the Asia Pacific region alone and it is expected to increase by 70% by 2026,’ continues Papas. ‘Suppliers and service providers for this elite market segment need a forum that understands their premium clients’ needs and the ability to access new trade partnership opportunities. The revitalized Luxperience will be the ideal conduit.”Luxperience is an invitation-only event dedicated to the high-end experiential travel sector and the only such event in the southern hemisphere with a significant focus on the expanding and highly desirable Australasia Pacific region.* Ultra-high net worth individuals (UNHWI) are defined as those with over US$30million in investable assets. The top one per cent of ultra-high net worth individuals holds around 49 per cent of total global wealth. North America is the top region for ultra-high net worth individuals, with about 40,000 living in this region. Second is Europe with nearly 32,000 UNHWI, followed by China with 18000 and a close forth is the Asia Pacific region.